Strategy, Research and Planning
What makes us a strong strategic consultant for you? More than a decade of digital marketing experience, combined with a passionate focus on a single industry.
With our insights into the industry and your customers, we can help drive some of the important decisions for your marketing campaign. For example, we can help you understand who your online audience is and what messages may resonate with them. And we can design a strategy suited to reaching them.
We want to help you pinpoint the “why,” “who,” and “how.” Most importantly, we reduce risk by creating strategic, integrated plans that identify dependencies, prerequisites, resources, and key milestones.
Whether you are beginning a large-scale intranet implementation or planning a multi-channel marketing effort for an upcoming product launch, our strategy, research and planning services can help you define and highlight:
- Business objectives
- Strategic vision
- Integrated project roadmaps
- Integrated, multichannel planning
When we combine our strategic credentials with analytics and subject matter expertise in a gamut of disciplines — from enterprise 2.0 to e-commerce to gaming — our clients have access to a unique and powerful strategic partner.
Marketing Insights
Effective marketing can't exist without a clear picture of your intended audience and how they perceive your brand.
Our marketing insights group helps to keep you updated on the most recent developments and trends in pharma, health care, and digital advertising, as well as what's happening with your brand and your competition, both online and in traditional media.
We look to provide answers to questions like:
- Who are your existing and prospective audiences?
- How is your brand perceived in the marketplace?
- What are the behaviors, motivations, and needs of your target audience?
Whether interpreting existing research or partnering with you to coordinate new research, we offer a number of services that get answers to drive strategic, creative and tactical planning recommendations.
Specialty Area Experience
A good strategy begins with deep understanding. So you need an agency that does more than read the project brief. You want an agency with a breadth of knowledge about your product’s disease state and specialty area.
We understand each condition is unique. And we have marketing experience across a broad range of conditions and specialty areas, including:
- Bariatrics
- Cardiology
- Cosmetic/Aesthetic
- Dermatology
- Endocrinology
- Gastroenterology
- Hematology
- Immunology
- Internal Medicine
- Lipidology
- Nephrology
- Neurology
- Oncology
- Pulmonology
- Respiratory Medicine
- Rheumatology
- Urology
- Veterinary Medicine
- Virology
- Women's Health