Search Engine Marketing
When your customers want health care information, it's likely they're searching online. As many as 60% of all adult consumers use a search engine for health-related information gathering.1 According to a November 2009 report from Google, 4.4 billion (yeah, that's BILLION) health-related searches are made every month.
So how do you get them from a search engine to your site?
Search optimization and marketing by Intouch Solutions provides you with comprehensive, knowledgeable strategy and recommendations. All provided through the lens of the regulated world.
Following our strategic approach, your sites will see improved search rankings, traffic and visibility. Customers who come from search are more engaged and convert to desired key performance indicators (KPIs) established by our analytics group.
Site Auditing and Analysis
Looking at 160+ factors that can influence search engine optimization efforts, we use a proprietary scoring algorithm to provide a detailed analysis of your site and provide specific recommendations to enhance your strategy and improve visibility.
Using various tools, we perform detailed keyword research to identify terms and phrases relevant to your target audience.
Content Strategy Analysis and Development
Working with internal experts, the search team develops a content strategy that addresses the specific topics your customers are searching for, with an emphasis on providing content to fulfill unmet needs.
Link Popularity Management
Identifying a number of highly strategic, pharma-friendly link building solutions, we help improve inbound link popularity and improve organic search.
Paid Search Management
Focusing on the delivery of strategic paid search strategy and management (pay-per-click), we drive desired conversions at a much lower cost per conversion.
Good optimization can improve your rankings, but only if it's done by those who understand the unique challenges of this industry. We get it. And our strategic approach to search marketing allows us to develop recommendations that enhance site traffic and build brands online.
1 Fox, Susannah and Jones, Sydney. The Social Life of Health Information. Pew Internet & American Life Project, Jun 11, 2009, http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx, accessed on December 10, 2010.