Media Planning and Buying

You want to maximize your results without maximizing spend. But how do you do that in a media landscape that is dramatically changing? How do you reach critical customers in an increasingly splintered and noisy media consumption landscape?

We have our roots in pharma marketing, so we have a deep understanding of the industry. Based on our experience with multiple pharma campaigns, we have a pretty good idea of what works and what doesn’t in online marketing channels.

An online media campaign goes beyond a fancy banner and a simple call-to-action. Our integrated approach is far from the typical models. We prefer to think of it as less Madison Avenue and more Main Street.

Our team members will work directly with you to develop an approach that ensures we meet your brand goals and objectives — and also the needs of the everyday patient or other customer who’s seeking health care information.

We provide on-going management and optimization of media for the duration of a campaign. Our service department provides you with:

• Strategic media planning services derived from years of experience in online media planning
• Creative and multimedia services
• Seamless execution of a media campaign
• Results-driven, on-going optimization to ensure goals are being met
• A clear understanding of the current marketplace and the competitive landscape
• Media out-of-pocket costs that are not marked up — no commission

At Intouch Solutions, media planning and buying is done within the agency. It is provided as an added value to you. Not a profit center for us.