Maybe it's our digital background, but the folks around here love to measure stuff. We believe if you can't quantify it, count it, or measure it, you probably shouldn’t be doing it.
We don't just measure things for the sake of measuring. Our goal is to make sure your key performance indicators (KPIs) are meaningful and actionable. And we'll make sure they tie back to your goals.
Maximizing performance ensures that you get the most “bang for your buck” in everything you do.
Our team handles:
Dashboarding and Report Automation
Reporting on information in a quick, efficient and meaningful manner is key, so we set up automated dashboards to help ensure that information gets to the right team members quickly so decisions can be made.
Multivariate and A/B Testing
Testing multiple variations of a website, Web page, tool, or other asset in real time can allow you to see which option maximizes important project/brand KPIs.
Analytics Implementation and Tagging
Using a reference listing all specific technical requirements and variables, our experts are able to quickly and accurately provide analytics tagging for websites, media campaigns, flash animations and tools, videos, mobile applications, and other digital assets.
We also look at the trends of actual prescriptions over time. Because we believe in ROI, we always recommend prescription-level analytics to help you understand your customers. See who has been converted to your brand, and how long they've been using it. Combining this data with your acquisition/retention efforts will help you see what's working in your campaign. And what's bringing in the most relevant audience.
Using data and statistics, we solve problems and optimize your digital efforts. We turn overarching business objectives into measurable digital goals.
We help simplify the analytics process by authoring a detailed measurement plan that identifies actionable KPIs for every digital campaign and tactic. Once the plan is agreed upon by all project stakeholders, a report template is created for the business team that focuses on KPIs.
We offer a full range of analytics services, paired with over ten years of pharmaceutical marketing experience. We don’t just collect numbers; we help optimize your business.