Intouch Solutions Named Agency of the Year
April 29, 2010
(April 29, 2010) – Intouch Solutions® was recently named Agency of the Year by national health care industry publication Med Ad News. The “Manny” award was announced at a gala event in New York City last week. Intouch was named Agency of the Year, Category III, honoring agencies recording revenue of $25 million or less. With offices in Kansas City and Chicago, Intouch Solutions is a 180-person digital marketing agency serving the pharmaceutical industry.
According to Med Ad News editors, Intouch Solutions was chosen as Agency of the Year because “the agency experienced a breakout year in 2009, achieving 14 new account wins, adding 62 new employees, and winning 12 awards. In 2009, Intouch became part of a growing trend of digital agencies taking the lead on strategic and creative services.”
Faruk Capan, Intouch Solutions CEO, said, “We’re thrilled that Med Ad News has recognized Intouch. I am so proud of our incredibly talented and devoted associates who worked to make this a reality. And I want to thank our visionary clients who have given us so many great opportunities to excel.”
Med Ad News Group Publisher Patty Spinner said, “Between the global economic crisis and uncertainty over U.S. health care reform, no one can deny that this was one of the toughest years in recent memory for the health care advertising industry and the pharmaceutical marketers they serve,” she said. “But there were still new drugs to be launched, and patients and physicians in need of information. I continue to be impressed with the passion of the health care advertising agencies in meeting these information needs, and with the creativity of their output.”
Best Interactive Patient Campaign
Intouch also received the Manny Award for “Best Interactive Patient Campaign,” for its digital campaign designed to deliver insulin education to a broader type 2 diabetes audience. Created for client sanofi-aventis, the campaign included Web, social media, and iPhone elements, including a YouTube channel and iPhone application.
About the Manny Awards
For over 20 years, the Manny Awards have paid tribute to the creative work of agencies serving the health care market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to acknowledge those making significant contributions to, and celebrate creative excellence in, health care communications.
About Med Ad News
The pharmaceutical industry’s publication of record for more than 25 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,500 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News 12 times per year. Med Ad News is a publication of Canon Communications Pharmaceutical Media Group.
About Intouch Solutions
Founded in 1999, Intouch Solutions Inc. is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago and New York. Specializing in solutions for the pharmaceutical and health care industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.