Our Services

"Digital Marketing for Pharmaceutical Companies" is our area of expertise. Our laser-like focus on digital pharma keeps our clients on target within this evolving channel. We offer a wide variety of online marketing services to drive the behavior of consumers and HCPs.

Strategic Planning & Analytics

With our Strategic Planning and Analytics services, we use data-driven findings and key insights to develop solid program strategy.

  • Research and competitive eLandscapes
  • Behavioral mapping
  • Target segmentation
  • Prescription-level data and analysis
  • Custom reporting
  • Dashboard analytics with drill-down

Web Development

Our Web Development services ensure a solid online presence for the brand, with the right mix of branded and unbranded approaches.

  • Site architecture and planning
  • Creative services, such as message mapping, design, copywriting, video/vodcasts, audio/podcasts, Flash and 3D animation, and more
  • Intranets, extranets, corporate Web sites, branded sites, unbranded/disease state sites
  • Usability best practices
  • Usability testing
  • Hosting

Web Marketing

Our Web Marketing services help bring your brand to life online well beyond its Web site.

  • Search engine marketing (optimization and pay-per-click)
  • Online media planning and buying
  • Banner, rich media, PPC ad creative
  • E-mail marketing
  • Foundation partnerships

eCRM

Our eCRM services leverage the interactive nature of the Web to initiate dialogue with and drive behaviors of consumers and HCPs.

  • Program concept ideation and program design
  • Creative development
  • Contact strategy
  • Database development and hosting
  • Targeted messaging and offer development
  • Expertise in interpreting patient longitudinal analysis

Social and Emerging Media

Web 2.0 has forever changed the way consumers seek and process health care information, and it will only continue to evolve. Our Social and Emerging Media services help pharmas stay involved in the ongoing conversation.

  • App development for iPhone, iPad and smartphones
  • Widgets, gadgets and other custom applications
  • Social media/mobile marketing
  • Development and deployment of patient community portals
  • Online public relations