News
Intouch Solutions hires new directors for KC and Chicago
Overland Park, Kan., (August 13, 2009) - Intouch Solutions®Inc., a digital marketing agency servicing the pharmaceutical industry, announced
today the appointments of Bart Vickers as director of technology services and Michelle
Comparetti-Ziekert as creative director.
Bart Vickers
Director of Technology Services
Bart Vickers' presence has already had an impact on usability and system requirements,
according to his new teammates. His principal duties at Intouch Solutions include
providing interactive strategic guidance, enterprise 2.0 and social media engagement
insights and long-term digital planning to Intouch Solutions top pharmaceutical
clients.
While he considers himself a gadget-lover, Vickers advocates a "technology last"
approach for his c lients. He advises to first understand project objectives, audience,
and strategy, then apply the right technical solution. Vickers' appointment was
effective on May 18, 2009.
Prior to joining Intouch Solutions, Vickers worked at VML as technology strategist
for four years, providing strategic technology consulting to clients such as Microsoft,
Welch Allyn, Sams Club, Burger King, AMC Theaters, and Colgate. He is a graduate
of Missouri State University's Honors College with a degree in Electronic Media,
with post-graduate work at the University of Missouri-Columbia and the University
of Central Missouri.
Michelle Comparetti-Ziekert
Creative Director
Based out of Intouch Solutions' Chicago office, Michelle Comparetti-Ziekert contributes
over 12 years of creative and marketing experience to her teams. In the past, Comparetti-Ziekert
has worked in multiple healthcare media including broadcast, direct response, digital,
experiential and social media marketing.
Comparetti-Ziekert's primary duties at Intouch Solutions include leading design
initiatives and driving creative strategy for the firm's major Chicago clients.
Her appointment was effective June 1, 2009. "It is truly exciting to be surrounded
by the talent and vision of the digital marketers at Intouch," says Comparetti-Ziekert.
"I hope to partner with my teams to fuel new ideas and strategies that drive brand
awareness and engagement in the interactive space."
Prior to joining Intouch Solutions, Comparetti-Ziekert worked for Draft Worldwide
as creative director and has provided creative consulting and freelance writing
for various clients. She holds a Bachelor's Degree in Liberal Arts from Fordham
University, New York, NY. Her healthcare experience includes prescription and OTC
medications, as well as unbranded loyalty efforts for some of the world's major
healthcare companies.