News

Intouch leadership to co-host social media discussion during eyeforpharma summit

Overland Park, Kan.(September 29, 2009) – Wendy Blackburn, executive vice president and social media evangelist at Intouch Solutions® Inc., will be among key digital marketing experts leading a discussion on social media at the 4th annual eyeforpharma eCommunication & Online Marketing Summit, Nov. 3–4, 2009, in Philadelphia.

"This particular panel session is an opportunity to interact with a few of the most influential Twitterati and Bloggers about pharma e-Marketing issues,” said Maria Relaki, vice president North America, eyeforpharma.

At the conference, the live panel discussion will center on social media and its impact on communication, including its role in pharmaceutical industry marketing. Session hosts will discuss navigating social media under strict regulatory guidelines and the value social media can bring to create deeper engagement with key stakeholders. Registration information can be found at eyeforpharma.

Preceding the summit, Blackburn will be offering her professional opinion on social media during a live podcast, “Avoid the Pitfalls and Pratfalls of Social Media: Ask the Gang of Four Pharma Twitterati!” Topics will include:

  • How do you help medical, legal and regulatory reviewers become comfortable with social media?
  • Is the FDA likely to issue new warning letters regarding pharma's use of social media?
  • Who’s doing it “right”? Who’s pushing the envelope? Who are the trailblazers?

The live streaming audio date is Oct 13, 2009, at 10 a.m. ET. Join the conversation

About Wendy Blackburn

Wendy Blackburn is executive vice president at Intouch Solutions, a digital marketing agency specializing in the pharmaceutical industry. Blackburn is responsible for client strategy, client service, and business development across the agency, interfacing with a number of Intouch’s top-20 pharma clientele.

Blackburn has more than 14 years’ experience in pharmaceutical and healthcare marketing, including digital marketing, public relations, and B-to-B advertising. During the course of her career, Blackburn has served a number of pharmaceutical clients and a multitude of brands across disease categories. Her blog, ePharma Rx, has become a must-read authoritative voice in the ePharma arena. She also has a loyal following of ePharma “tweeps” at www.twitter.com/wendyblackburn.