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Intouch Solutions partners with sanofi-aventis to win top honors at Medical Marketing & Media awards

GoInsulin.com named Best Web Site

Overland Park, Kan. (October 30, 2009) – Intouch Solutions and sanofi-aventis accepted the prestigious Medical Marketing & Media awards last night for the development of GoInsulin.com. The Medical Marketing & Media awards recognize exceptional creativity and marketing effectiveness in healthcare.

"We are privileged to be recognized alongside sanofi-aventis for the GoInsulin campaign. The campaign represents the marriage of innovation and consumer education with delivery through the social and digital media that are the backbone of marketing today,” said Faruk Capan, CEO of Intouch Solutions. “Together we have generated meaningful results for the diabetes community and the brand.”

GoInsulin.com

GoInsulin.com is an unbranded Web site supporting a national campaign designed to empower people with
type 2 diabetes to take control of their disease. The Web site encourages well-informed decisions about diabetes and insulin and ways to overcome doubts and fears associated with taking insulin.

The site also has been named as a finalist for the 2009 International Health and Medical Media Awards and recently won a Web Marketing Association Web Award for Pharmaceuticals Standard of Excellence.

Intouch Solutions will hold this accomplishment alongside a number of similar top honors earned in the last year including: No. 1 Site in Consumer Satisfaction, Manhattan Research (Lantus.com); Best Health Web Site and Best Pharmaceuticals Web Site, W3 Awards (HUMIRA.com, Silver); Best Web 2.0/Rich Media and Best Site Design, Consumer Disease-Focused Site, eHealthcare Strategy & Trends (TheRealYou.com ,Silver); Best Pharmaceuticals Online Campaign, International Advertising Competition award (TheRealYou.com); Best Digital Media Campaign, DTC Perspectives (HUMIRA.com tools and banners, Silver); and Top 3 Site in Consumer Experience, Kantuit Report (AmbienCR.com).

About the Medical Marketing & Media Awards

The Medical Marketing & Media awards recognize exceptional creativity and marketing effectiveness in healthcare. In just four years, the Medical Marketing & Media awards has evolved to become the premier program in the industry.

Intouch Solutions competed against hundreds of entries from top companies and agency finalists representing hundreds of pharmaceutical brands.