News
Intouch Solutions Named Agency of the Year
(April 29, 2010) – Intouch Solutions was recently named Agency of the Year
by national health care industry publication Med Ad News. The "Manny" award was
announced at a gala event in New York City last week. Intouch was named
Agency of the Year, Category III, honoring agencies recording revenue of
$25 million or less. With offices in Kansas City and Chicago, Intouch Solutions
is a 180-person digital marketing agency serving the pharmaceutical industry.
According to Med Ad News editors, Intouch Solutions was chosen as Agency
of the Year because "the agency experienced a breakout year in 2009, achieving 14
new account wins, adding 62 new employees, and winning 12 awards. In 2009, Intouch
became part of a growing trend of digital agencies taking the lead on strategic
and creative services."
Faruk Capan, Intouch Solutions CEO, said, "We’re thrilled that Med Ad News
has recognized Intouch. I am so proud of our incredibly talented and devoted associates
who worked to make this a reality. And I want to thank our visionary clients who
have given us so many great opportunities to excel."
Med Ad News Group Publisher Patty Spinner said, "Between the global economic
crisis and uncertainty over U.S. health care reform, no one can deny that this was
one of the toughest years in recent memory for the health care advertising industry
and the pharmaceutical marketers they serve," she said. "But there were still new
drugs to be launched, and patients and physicians in need of information. I continue
to be impressed with the passion of the health care advertising agencies in meeting
these information needs, and with the creativity of their output."
Best Interactive Patient Campaign
Intouch also received the Manny Award for "Best Interactive Patient Campaign," for
its digital campaign designed to deliver insulin education to a broader type 2 diabetes
audience. Created for client sanofi-aventis, the campaign included Web, social
media, and iPhone elements, including a YouTube channel and
iPhone application.
About Intouch Solutions
Intouch Solutions® Inc. is a privately-held, full-service pharmaceutical
digital marketing agency headquartered in Corporate Woods in Overland Park, with
a second location in Chicago. Intouch provides digital marketing services to pharmaceutical
and other companies in the health care industry. Contact Intouch at getintouch@intouchsol.com
or visit them online at www.intouchsol.com
(Web), http://blog.intouchsol.com
(blog) or www.twitter.com/intouchsol
(Twitter).
About the Manny Awards
For over 20 years, the
Manny Awards have paid tribute to the creative work of agencies serving
the health care market, their people, and their contributions to the industry. Each
year at this gala awards ceremony, Med Ad News and agency professionals
come together to acknowledge those making significant contributions to, and celebrate
creative excellence in, health care communications.
About Med Ad News
The pharmaceutical industry’s publication of record for more than 25 years, Med Ad News provides broad coverage and incisive analysis
of the issues, events, trends, and strategies shaping pharmaceutical business, marketing,
and sales. More than 16,500 readers – comprising corporate executives, marketing,
sales, and product managers – receive Med Ad News 12 times per year. Med
Ad News is a publication of Canon Communications Pharmaceutical Media Group.