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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Keeping Ahead of the Digital Curve in Pharma

posted by:
Wendy Blackburn at 9:00 AM
March 30, 2012
Today is “d-day” for some pharma companies deciding what to do with their Facebook pages, as Facebook forces all Pages to adopt its new Timeline layout. (Read our “7 Things Pharma Should Know About Facebook Timeline” for more info.) Facebook’s non-optional switch to Timeline is just another reminder ...
tags: pharma marketing,  epharma,  conferences,  social networking,  Facebook,  social media,  CBI,  multi-channel,  technology,  digital pharma,  iPharma Connect, 
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What I Like About the DHC Social Media Guidelines

posted by:
Wendy Blackburn at 1:00 PM
March 15, 2012
In case you missed it, industry organization Digital Health Coalition (DHC) (on the Web here and on Facebook ) recently published self-imposed guidelines for how pharmaceutical companies should engage in social media (full disclosure: I am a “Digital Health Scholar” for the DHC, though I can’t take ...
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