at 2:33 PM
October 24, 2012
In the noisy world of pharma industry conferences, I don’t normally think much about what goes into a conference name.
But I expect the people who conceived of the name “eDTC Revolution” did so purposefully. A revolution implies a transformation. It suggests fast and fundamental change – usually for the ...
at 10:00 AM
August 31, 2012
If it’s true that in business, your reputation is all you have, where does that leave pharma? Originally published on pharmaphorum.com, Wendy Blackburn weighs in on the problems facing this industry and offers some possible solutions.
“Is pharma part of the problem or part of the solution?” When someone ...
Wendy W. Blackburn
at 11:00 AM
July 26, 2012
Here are our top stories for 2012 to date, chosen by your peers. Which ones did you miss? 1. How Facebook’s New Comment Policy Impacts Your Pharma Facebook Page Facebook caused a stir in the pharma marketing community last year when it announced changes to its commenting policy. Read this summary ...
at 3:00 PM
July 17, 2012
Communication has gone digital. Digital has gone social. Social is mobile. Mobile is everything. When considering the changing landscape of media delivery channels -- and the integration and convergence of these channels – one must wonder: • Will the term “digital marketing” eventually go away?
• Will the idea of “social” fade ...
by Intouch Solutions
at 9:00 AM
June 22, 2012
Intouch Solutions' Executive Vice President, Wendy Blackburn, has been asked to share her expertise as a member of the eDTC Revolution Conference Board. And we're passing the benefit on to you: Use discount code BLACKBURN to save $200 off registration for the eDTC Revolution Conference at www.dtcperspectives.com/edtc-revolution-register or by phone ...