about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Top Pharma Tweeters: Tracking Pharma’s Use of Twitter in Real-Time

posted by:
Wendy W. Blackburn at 1:46 PM
November 2, 2010
About a year ago, I published a chart that looked like the one to the right in a post titled "Pharma Finds its Voice on Twitter." This functional but not-so-pretty graphic featured known pharma companies actively tweeting, their Twitter handle, the date they joined, and the number of ...

More Sound Bites from Digital Pharma East 2010

posted by:
Wendy W. Blackburn at 12:56 PM
November 1, 2010
  I thought I'd provide more "nuggets and sound bites" from select presentations at Digital Pharma East 2010. This post includes some practical, valuable advice from a couple of industry-side presenters, Shwen Gwee from Vertex Pharmaceuticals and Melissa Bojorquez from Boehringer Ingelheim. For the first installment, see "Nuggets, Snippets, ...