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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Nuggets, Snippets, and Salient Sound Bites from Digital Pharma East 2010

posted by:
Wendy W. Blackburn at 1:45 AM
October 21, 2010
I spent the last couple of days (Oct. 19-20) in Philadelphia at the Digital Pharma East conference [you can find the agenda here]. I always like to do conference wrap-ups on this blog when I can, because it provides a service to readers that weren’t able to attend (and it’s ...
tags: epharma,  conferences,  social media,  digital pharma, 
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Pharma's Pipeline Isn't Dry After All

posted by:
Wendy W. Blackburn at 8:15 AM
October 11, 2010
Happy Monday morning! So it turns out the pharma industry's pipeline isn't dry after all. Just take a look at all these amazing new drugs currently in late-stage clinical trials ... (courtesy of my own mother via an email forward... so it must be true, right?) DAMNITOL Take 2 and the ...
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The Social Media Playground: What if FDA Says Pharma Can't Play?

posted by:
Wendy W. Blackburn at 2:03 PM
October 7, 2010
The industry is waiting with bated breath for guidance from FDA on the use of the Internet and social media for promotion of pharmaceutical products. When can we expect it and what will it mean? When Can We Expect It? As recently as June, FDA was quoted in print as saying they ...
tags: FDA,  unbranded websites,  social media,  Twitter,  warning letters, 
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