posted by:
Wendy W. Blackburn
at 12:50 PM
October 22, 2008
And by "Independent," I mean as an agency. While I've definitely been accused of being fiercely independent as a person too, this post is about working in an agency that is wholly, completely, and utterly independent from any conglomerate agency network.
Five and a half years ago when I left ...
posted by:
Wendy W. Blackburn
at 10:22 PM
September 28, 2008
Over the weekend, Pharmalot blogger Ed Silverman broke the story that FDA sent five (!) warning letters to pharma companies for "incomplete, false or misleading promotional materials for ADHD meds." Here's Ed's nice little recap: http://www.pharmalot.com/2008/09/fda-warns-five-drugmakers-over-adhd-ads/
But this is what really jumped out at me: Among the ads cited was ...
posted by:
Wendy W. Blackburn
at 1:16 PM
September 23, 2008
Today I gave a presentation on “The Basics of Unbranded Site Strategy” to a group at our agency – many of them wide-eyed young account staffers refreshingly new to pharma, interactive, and agency life. I’d pulled together the presentation back when we realized that many new folks and other “traditional” ...
posted by:
Wendy W. Blackburn
at 8:27 AM
September 17, 2008
It’s time for online spending to catch up with online consumption.
Google released data to the Intouch Solutions SEM team today that once again confirms the fact that "people are online seeking health information." (Though Google's tagline at the end of the report made me chuckle a little “2009 ...
posted by:
Wendy W. Blackburn
at 3:44 PM
September 12, 2008
I've been spending a lot of time in brainstorms lately with marketing pros who didn't grow up marketing pharma products. We're talkin' burgers and fries, credit cards for college students, wireless phones and the like. They're smart marketers that bring great digital expertise to Intouch from past lives and different ...