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about intouch soul blog

Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.

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categories
tags

The Gov't Controls Google's Search Results for Your Brand. Surprised?

posted by:

Wendy W. Blackburn at 12:06 AM

June 30, 2010

Did you notice that lately, every time you search for a pharma brand on Google, the #1 organic result is always the NIH? Always? Always. It's not the brand.com site anymore. And it's no coincidence. Here's an example: Want to learn more? Our Pharma Search Engine Marketing specialists provided the ...

tags: search marketing, Google,

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Celebrating the Pharma Women of Twitter - Part Deux

posted by:

Wendy W. Blackburn at 10:35 PM

June 21, 2010

As I’ve continued to blog, tweet, and attend more conferences/tweetups over the past year, I’ve been lucky enough to get to know more people in the pharma industry. That’s one of the things I love best about Twitter – meeting “strangers” online who become instant friends in-person. I often ...

tags: social networking, Twitter,

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FDA "On Track" to Issue Internet/Social Media Guidance in 2010

posted by:

Wendy W. Blackburn at 2:25 PM

June 9, 2010

I read with interest this understated - yet important - tiny blurb that appeared in my June issue of MM&M Magazine this week (pg. 9): "Kang: online guidances due in 2010" I was not able to find the article online, or I'd link to it. But basically it states that:...

tags: FDA, social media,

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Best Industry Observer Blog? Really? (not a chance)

posted by:

Wendy W. Blackburn at 6:12 PM

May 14, 2010

I don’t mean to be ungracious. Really – I don’t. Jonathan Richman over at Dose of Digital blog (of Pharma/HC Social Media Wiki fame) worked very hard to implement the first-ever Dosie Awards. According to Jon, “the Dosie awards were created to find the best examples of social ...

tags: epharma, awards,

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Pharma Tweet Feed Roundup

posted by:

Wendy W. Blackburn at 8:53 AM

May 10, 2010

Whether you're new to Twitter, new to pharma, or just looking to expand your horizons, pharma-related Twitter feeds can be an infinite source of news and views on the industry. Below I've rounded up a few of my favorite lists as a resource for readers. You can use this "list ...

tags: epharma, Twitter,

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