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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.

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The Social Media Playground: What if FDA Says Pharma Can't Play?

posted by:

Wendy W. Blackburn at 2:03 PM

October 7, 2010

The industry is waiting with bated breath for guidance from FDA on the use of the Internet and social media for promotion of pharmaceutical products. When can we expect it and what will it mean? When Can We Expect It? As recently as June, FDA was quoted in print as saying they ...

tags: FDA, unbranded websites, social media, Twitter, warning letters,

(0) comments

Four Questions to Ask About Your Social Sharing Tool

posted by:

Wendy W. Blackburn at 6:17 PM

September 29, 2010

I enjoyed hearing many new ideas and seeing friends old and new at the ePatient Connections Conference this week. Kudos to @KevinKruse for another great event! Unfortunately I came down with a nasty cold the second day and missed many of the presentations. Overall I understand it was a successful ...

tags: social sharing, epharma, FDA, social media, sharesendsave,

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Pharma-Friendly Social Sharing Widget Now Available

posted by:

Wendy W. Blackburn at 11:55 AM

September 21, 2010

I'm excited to announce a new initiative from my agency that I hope will help pharmaceutical companies take a new look at social sharing. It's called share»send»save, and its the industry's first "pharma-friendly" social sharing widget. The share»send»save widget enables ...

tags: pharma marketing, social sharing, epharma, social networking, social media, sharesendsave,

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If SMEs Ruled the World

posted by:

Wendy W. Blackburn at 10:43 AM

September 15, 2010

Time and again over the past few weeks, I've seen something that is so very true, and I am sure something that all marketers and agencies struggle with when developing digital assets. For this exercise, let’s pretend we’re building a Web site. If any one department or practice had complete ...

tags: user experience design, Web design, digital agency, agency models,

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More Insights on Upcoming FDA Guidance

posted by:

Wendy W. Blackburn at 11:32 AM

September 7, 2010

On Friday, Reuters published a "Special Report" on FDA's increased enfocement on drug advertising. I tweeted about this a few times over the past few days, but if you don't follow Twitter you may not have seen it. And since I've highlighted a lot of FDA social media and ...

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