posted by:
Wendy W. Blackburn
at 7:02 AM
December 6, 2010
A colleague recently forwarded this article ("Merck New CEO Frazier Vows Innovation, Wider Markets") about the new Merck CEO and his focus on innovation.
The same colleague, (she's smart! Find her on Twitter as @lauraN546), pointed out that it seems innovation is at risk of becoming “just another ...
posted by:
Wendy W. Blackburn
at 7:44 AM
December 3, 2010
Our Manager of Mobile Strategy, Jason, (see his excellent Twitter feed at @Zero7KC) is great about sending our teams facts and figures on the latest in mobile marketing. I'm a sucker for statistics, so I wanted to share one he sent today: According to StatCounter, mobile web use only made ...
posted by:
Wendy W. Blackburn
at 1:46 PM
November 2, 2010
About a year ago, I published a chart that looked like the one to the right in a post titled "Pharma Finds its Voice on Twitter."
This functional but not-so-pretty graphic featured known pharma companies actively tweeting, their Twitter handle, the date they joined, and the number of ...
posted by:
Wendy W. Blackburn
at 12:56 PM
November 1, 2010
I thought I'd provide more "nuggets and sound bites" from select presentations at Digital Pharma East 2010. This post includes some practical, valuable advice from a couple of industry-side presenters, Shwen Gwee from Vertex Pharmaceuticals and Melissa Bojorquez from Boehringer Ingelheim.
For the first installment, see "Nuggets, Snippets, ...
posted by:
Wendy W. Blackburn
at 1:45 AM
October 21, 2010
I spent the last couple of days (Oct. 19-20) in Philadelphia at the Digital Pharma East conference [you can find the agenda here]. I always like to do conference wrap-ups on this blog when I can, because it provides a service to readers that weren’t able to attend (and it’s ...