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about intouch soul blog

Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.

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Social Media for Pharma: A True Unconference Conference

posted by:

Wendy Blackburn at 6:00 PM

January 17, 2011

A few of my Intouch Solutions colleagues and I spent last Thursday and Friday at the Social Media for Pharma conference in Washington, D.C. Jim Dayton already wrote a nice preview of the event here on the Intouch Soul blog, titled "Intouch Goes to Washington." Intouch was a conference ...

tags: epharma, conferences, learning, social media,

(4) comments

Pharma Could Learn a Bit from FDA's use of Social Media

posted by:

Wendy W. Blackburn at 7:00 AM

January 6, 2011

Rohit Bhargava recently wrote a good post on his blog that he could have titled "What to Expect When You're Expecting," .... expecting social media guidance from FDA, that is. The post is a solid interpretation of the FDA's recently-released “Strategic Priorities: 2011 - 2015″ document, i.e., what the FDA ...

tags: FDA, social media,

(0) comments

FDA Outlines Plans, Timing for Social Media Guidances

posted by:

Wendy W. Blackburn at 8:50 AM

December 23, 2010

Yesterday eyeonfda broke the news that FDA had made an announcement regarding draft guidance for the Internet and social media for pharma promotional activities (Backstory here) Or, as Steve Woodruff pointed out, perhaps we should call it a non-announcement. Essentially, FDA announced which topics they would be ...

tags: FDA, social media,

(0) comments

How Conservative is Your Pharma Company?

posted by:

Wendy W. Blackburn at 12:36 PM

December 15, 2010

I’ve worked with a lot of pharma companies over the years. Long before there was social media, there were discussions around how conservative or risk-averse each company viewed itself to be. I’ve heard clients joke that they must be the most conservative company that we’ve ever dealt with. In some ...

tags: epharma, social media,

(0) comments

Innovation: It's More than Just a Buzzword

posted by:

Wendy W. Blackburn at 7:02 AM

December 6, 2010

A colleague recently forwarded this article ("Merck New CEO Frazier Vows Innovation, Wider Markets") about the new Merck CEO and his focus on innovation. The same colleague, (she's smart! Find her on Twitter as @lauraN546), pointed out that it seems innovation is at risk of becoming “just another ...

tags: pharma marketing, hype,

(2) comments