posted by:
Wendy W. Blackburn
at 10:15 AM
May 6, 2011
Last week, FDA announced it would conduct research to better understand how DTC information is presented on branded websites and how it influences consumers' perception and understanding.
They're sponsoring three studies to examine how these website elements influence consumer understanding of product benefits and risks: Risk information on branded sites - including how ...
posted by:
Wendy W. Blackburn
at 11:20 AM
April 12, 2011
I’ve said it before and I’ll say it again: I love stats.
Particularly lately, I’ve been interested in the rising use of mobile devices in the health care industry. There’s no question – the uptake of mobile device use in this space – iPhone, iPads, etc. – has been ...
posted by:
Wendy W. Blackburn
at 10:00 AM
April 6, 2011
Looking to improve your pharmaceutical sales efforts? Why not join Intouch Solutions in sunny San Diego April 13-14 for CBI’s Premier Bio/Pharmaceutical Forum on Specialty Sales Models? Intouch Solutions will be sponsoring and speaking at this sales-focused event. The conference theme is “strengthening sales efforts through increased collaboration, customized ...
posted by:
Wendy W. Blackburn
at 4:00 PM
February 14, 2011
What’s an ePharma Summit 2011?
Today I attended the ePharma Summit 2011 in New York City. It’s a huge conference with more than 500 people attending from industry, agencies, and various vendors interested in the broad topic of digital pharma marketing. The agenda can be found online. The ...
posted by:
Wendy Blackburn
at 1:32 PM
January 27, 2011
“We can’t resist. Social media is here to stay. So let’s figure it out together.” This was the battle cry of the Social Media for Pharma conference held in Washington D.C. January 13-14, 2011. Last week, I wrote about my general impressions of the conference here. Now, I’d like to ...