posted by:
Wendy Blackburn
at 1:00 PM
January 18, 2012
This topic comes up a lot around my agency: How do you define DTC? Of course, on the surface, DTC in the context of pharma marketing stands for "direct-to-consumer." Its roots likely go back to when FDA first approved the marketing of prescription products to U.S.consumers in the 1980's....
posted by:
Wendy W. Blackburn
at 2:00 PM
December 21, 2011
My husband and I went on an overseas trip over the Thanksgiving holiday. For the first time in our lives, we stayed at what was ranked the #1 hotel by TripAdvisor. We typically would not stay at a top-of-the-list (nor top-of-the-price-range) hotel, but we booked last-minute with the intention ...
posted by:
Wendy W. Blackburn
at 11:30 AM
July 1, 2011
This week I attended the first-ever Customer Centric Marketing for Pharma conference hosted by EyeForPharma in Philadelphia. Here’s a little background on the conference and why I’m involved, and a recap from my colleague Joey Barnes. This was the inaugural event of a new conference with a unique slant: "How can ...
posted by:
Wendy W. Blackburn
at 2:00 PM
June 20, 2011
As most people in pharma marketing circles know by now, Facebook officially announced changes to their commenting policies on Facebook Pages with the following communication: "Previously, pharmaceutical brands could submit a request through their Facebook Sales Representative to disable commenting on their Facebook Page. Starting today, Facebook will no longer ...
posted by:
Wendy W. Blackburn
at 10:45 AM
June 16, 2011
Lilly announced a new initiative today for consumers. According to the press release, lillyforbetterhealth.com "Lilly for Better Health™, a program of Lilly USA, LLC, (NYSE: LLY) that helps Americans live healthier, more active lives, launches an enhanced multi-channel platform designed to reach patients where they like to receive health ...