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about intouch soul blog

Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.

Contributors

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Let's Worry Less About the Channel, More About the Customer

posted by:

Wendy Blackburn at 3:00 PM

July 17, 2012

Communication has gone digital. Digital has gone social. Social is mobile. Mobile is everything. When considering the changing landscape of media delivery channels -- and the integration and convergence of these channels – one must wonder: • Will the term “digital marketing” eventually go away? • Will the idea of “social” fade ...

(1) comments

Intouch Contributes to eDTC Revolution Conference Board

posted by:

by Intouch Solutions at 9:00 AM

June 22, 2012

Intouch Solutions' Executive Vice President, Wendy Blackburn, has been asked to share her expertise as a member of the eDTC Revolution Conference Board. And we're passing the benefit on to you: Use discount code BLACKBURN to save $200 off registration for the eDTC Revolution Conference at www.dtcperspectives.com/edtc-revolution-register or by phone ...

tags: conferences, DTC, digital pharma,

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Keeping Ahead of the Digital Curve in Pharma

posted by:

Wendy Blackburn at 9:00 AM

March 30, 2012

Today is “d-day” for some pharma companies deciding what to do with their Facebook pages, as Facebook forces all Pages to adopt its new Timeline layout. (Read our “7 Things Pharma Should Know About Facebook Timeline” for more info.) Facebook’s non-optional switch to Timeline is just another reminder ...

tags: pharma marketing, epharma, conferences, social networking, Facebook, social media, CBI, multi-channel, technology, digital pharma, iPharma Connect,

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What I Like About the DHC Social Media Guidelines

posted by:

Wendy Blackburn at 1:00 PM

March 15, 2012

In case you missed it, industry organization Digital Health Coalition (DHC) (on the Web here and on Facebook ) recently published self-imposed guidelines for how pharmaceutical companies should engage in social media (full disclosure: I am a “Digital Health Scholar” for the DHC, though I can’t take ...

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More New Guidance from FDA: Brand and Generic Name Treatment

posted by:

Wendy W. Blackburn at 9:00 AM

January 26, 2012

Introduction On January 24 FDA issued new, final guidance on “product name placement, size, and prominence in advertising and promotional labeling.” I can tell you up front this still isn't the long-awaited social media guidance. Instead, the document sets out to clarify FDA requirements and expectations for how and when ...

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