about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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The Social Media Playground: What if FDA Says Pharma Can't Play?

posted by:
Wendy W. Blackburn at 2:03 PM
October 7, 2010
The industry is waiting with bated breath for guidance from FDA on the use of the Internet and social media for promotion of pharmaceutical products. When can we expect it and what will it mean? When Can We Expect It? As recently as June, FDA was quoted in print as saying they ...
tags: FDA,  unbranded websites,  social media,  Twitter,  warning letters, 
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FDA Cracks Down on Unbranded Promotion

posted by:
Wendy W. Blackburn at 10:36 AM
May 6, 2010
It might make me a pharma geek, but I like watching what FDA/DDMAC is citing in its letters to pharma on promotional activity. It’s always interesting to me because with every untitled or warning letter for every brand, implications can be far-reaching. Just in the first quarter of 2010 alone, ...
tags: search marketing,  epharma,  unbranded site strategy,  FDA,  unbranded websites,  social media,  warning letters, 
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Shifting Trends in Pharma Marketing

posted by:
Wendy W. Blackburn at 5:54 PM
July 16, 2009
I love stats! Doubleclick recently provided a June 2009 report to us on some research conducted by ORC Guidelines. The report, titled The “E-Dimensions” of Pharmaceutical Advertising, looks at "continually shifting trends of pharmaceutical marketing in the interactive space to determine whether marketers are able to deliver the information ...
tags: epharma,  unbranded site strategy,  unbranded websites, 
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Is Pharma Focus Shifting from Branded to Unbranded?

posted by:
Wendy W. Blackburn at 6:16 PM
June 2, 2009
Jon Richman had a nice post today on his Dose of Digital blog titled “RealAge, Wii Fit, and Pharma Marketing.” I’m a fan of the Wii Fit myself, and the game has definitely come up in brainstorms around Intouch as a way to reach new audiences, set within ...
tags: epharma,  unbranded site strategy,  unbranded websites,  social media,  digital pharma, 
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Unbranded Websites: What's Your Strategy?

posted by:
Wendy W. Blackburn at 1:16 PM
September 23, 2008
Today I gave a presentation on “The Basics of Unbranded Site Strategy” to a group at our agency – many of them wide-eyed young account staffers refreshingly new to pharma, interactive, and agency life. I’d pulled together the presentation back when we realized that many new folks and other “traditional” ...
tags: unbranded site strategy,  unbranded websites, 
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