posted by:
Wendy Blackburn
at 9:00 AM
March 30, 2012
Today is “d-day” for some pharma companies deciding what to do with their Facebook pages, as Facebook forces all Pages to adopt its new Timeline layout. (Read our “7 Things Pharma Should Know About Facebook Timeline” for more info.) Facebook’s non-optional switch to Timeline is just another reminder ...
posted by:
Wendy W. Blackburn
at 11:20 AM
April 12, 2011
I’ve said it before and I’ll say it again: I love stats.
Particularly lately, I’ve been interested in the rising use of mobile devices in the health care industry. There’s no question – the uptake of mobile device use in this space – iPhone, iPads, etc. – has been ...
posted by:
Wendy W. Blackburn
at 10:00 AM
April 6, 2011
Looking to improve your pharmaceutical sales efforts? Why not join Intouch Solutions in sunny San Diego April 13-14 for CBI’s Premier Bio/Pharmaceutical Forum on Specialty Sales Models? Intouch Solutions will be sponsoring and speaking at this sales-focused event. The conference theme is “strengthening sales efforts through increased collaboration, customized ...
posted by:
Wendy W. Blackburn
at 7:44 AM
December 3, 2010
Our Manager of Mobile Strategy, Jason, (see his excellent Twitter feed at @Zero7KC) is great about sending our teams facts and figures on the latest in mobile marketing. I'm a sucker for statistics, so I wanted to share one he sent today: According to StatCounter, mobile web use only made ...
posted by:
Wendy W. Blackburn
at 3:49 PM
August 4, 2010
Pharma – as you know – is full of silos. Marketing, public relations, sales, and customer service all inherently have the same end goals, yet operate in extremely disparate internal functions. Some companies are better than others, but all seem to have their special struggles. Unfortunately, that can translate to ...