at 2:33 PM
October 24, 2012
In the noisy world of pharma industry conferences, I don’t normally think much about what goes into a conference name.
But I expect the people who conceived of the name “eDTC Revolution” did so purposefully. A revolution implies a transformation. It suggests fast and fundamental change – usually for the ...
at 9:00 AM
March 30, 2012
Today is “d-day” for some pharma companies deciding what to do with their Facebook pages, as Facebook forces all Pages to adopt its new Timeline layout. (Read our “7 Things Pharma Should Know About Facebook Timeline” for more info.) Facebook’s non-optional switch to Timeline is just another reminder ...
Wendy W. Blackburn
at 2:00 PM
June 20, 2011
As most people in pharma marketing circles know by now, Facebook officially announced changes to their commenting policies on Facebook Pages with the following communication: "Previously, pharmaceutical brands could submit a request through their Facebook Sales Representative to disable commenting on their Facebook Page. Starting today, Facebook will no longer ...
at 1:32 PM
January 27, 2011
“We can’t resist. Social media is here to stay. So let’s figure it out together.” This was the battle cry of the Social Media for Pharma conference held in Washington D.C. January 13-14, 2011. Last week, I wrote about my general impressions of the conference here. Now, I’d like to ...
at 6:00 PM
January 17, 2011
A few of my Intouch Solutions colleagues and I spent last Thursday and Friday at the Social Media for Pharma conference in Washington, D.C. Jim Dayton already wrote a nice preview of the event here on the Intouch Soul blog, titled "Intouch Goes to Washington." Intouch was a conference ...