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How Do You Define DTC?

posted by:
Wendy Blackburn at 1:00 PM
January 18, 2012
This topic comes up a lot around my agency: How do you define DTC? Of course, on the surface, DTC in the context of pharma marketing stands for "direct-to-consumer." Its roots likely go back to when FDA first approved the marketing of prescription products to U.S.consumers in the 1980's....
tags: pharma marketing,  DTC,  FDA,  marketing strategy,  agency models, 
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