posted by:
Wendy W. Blackburn
at 10:43 AM
September 15, 2010
Time and again over the past few weeks, I've seen something that is so very true, and I am sure something that all marketers and agencies struggle with when developing digital assets. For this exercise, let’s pretend we’re building a Web site. If any one department or practice had complete ...
posted by:
Wendy W. Blackburn
at 5:33 PM
August 17, 2010
It's back-to-school time for many of the kiddos, so an education theme seemed relevant for today's post.
It’s true, lots has been said, blogged, and tweeted about the DDMAC letter to Novartis regarding its social sharing tool on a branded website. Blogger Richard Meyer even criticized the buzz, telling everyone ...
posted by:
Wendy W. Blackburn
at 9:00 AM
April 13, 2010
We get a lot of good questions from our pharma clients about what's right for them, their company, and their brand when it comes to digital marketing, and especially social media. The endless digital opportunities are largely untapped and unexplored by pharma, and social media can get complicated. So there's really no ...
posted by:
Wendy W. Blackburn
at 7:20 PM
March 25, 2010
We had a pipe burst in our finished basement in December. The geyser that came shooting out of the wall flooded several rooms and managed to ruin a couple of walls, part of the ceiling, and the floor in the entire basement. No furniture was ruined, it was the bottom ...
posted by:
Wendy W. Blackburn
at 12:52 PM
November 10, 2009
I finally got a chance to post my slides for the FDA hearing here. I'm addressing question #2, which asks how pharma can: Fulfill regulatory requirements (e.g., fair balance, disclosure of indication and risk information, postmarketing submission requirements) in their Internet and social media promotion, particularly when using tools ...