posted by:
Wendy Blackburn
at 1:00 PM
January 18, 2012
This topic comes up a lot around my agency: How do you define DTC? Of course, on the surface, DTC in the context of pharma marketing stands for "direct-to-consumer." Its roots likely go back to when FDA first approved the marketing of prescription products to U.S.consumers in the 1980's....
posted by:
Wendy W. Blackburn
at 10:43 AM
September 15, 2010
Time and again over the past few weeks, I've seen something that is so very true, and I am sure something that all marketers and agencies struggle with when developing digital assets. For this exercise, let’s pretend we’re building a Web site. If any one department or practice had complete ...
posted by:
Wendy W. Blackburn
at 4:21 PM
October 12, 2009
Outside of internal resources, who does Pharma partner with to plan and execute social media projects?
Everyone is talking about social media, but how many agencies and individuals have actual pharma social media experience? And do we need separate “social media agencies” or can existing agencies take the lead?
These ...
posted by:
Wendy W. Blackburn
at 9:20 AM
May 5, 2009
It seems everything old is new again ... The new buzzword? Integration. So today let's talk about agency integration ... I've blogged in the past about the features of a collaborative agency. Unfortunately, and almost by design, the traditional multi-agency model is set up to fail at integration if ...
posted by:
Wendy W. Blackburn
at 9:45 PM
February 4, 2009
Adam Cahill over at ClickZ wrote a wonderful article recently that really resonated with me on The Traits of a Collaborative Agency. Adam talks about how complicated and sophisticated marketing - especially digital marketing - has become. Tell me about it.
And, Adam says, if a client is really ...