about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Is it Really All About Social?

posted by:
Wendy W. Blackburn at 8:41 AM
June 16, 2009
I was sitting in a meeting last week discussing Web marketing. We were lamenting that, while we're excited social media has finally grabbed the attention of pharma clients, we don't want them to therefore neglect the digital marketing basics. It wasn't so long ago that marketers were crying, "forget ...
tags: search marketing,  social networking,  social media,  hype,  SEM, 
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Big Government Goes After Pharma Marketers

posted by:
Wendy W. Blackburn at 8:51 AM
April 6, 2009
Two major pieces of news came to light over the past week that will likely have far-reaching implications for the way pharmaceutical companies market online. DDMAC Addresses Paid Search. For the first time, FDA has issued warning letters addressing pay-per-click or “paid search” advertising. And we’re not talking one ...
tags: search marketing,  FDA,  Google,  warning letters,  SEM, 
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Tell Your Friends! The Internet is Here to Stay!

posted by:
Wendy W. Blackburn at 8:27 AM
September 17, 2008
It’s time for online spending to catch up with online consumption. Google released data to the Intouch Solutions SEM team today that once again confirms the fact that "people are online seeking health information." (Though Google's tagline at the end of the report made me chuckle a little “2009 ...
tags: search marketing,  health information seekers,  Google,  SEM, 
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