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about intouch soul blog

Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.

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Pharma, Don’t Be Shy about Social Media

posted by:

Wendy W. Blackburn at 12:43 PM

December 11, 2009

So the hullabaloo over the FDA hearing on regulated industries’ use of the Internet and social media is dying down a bit. It’s been a month, so I guess that’s normal. I got caught up in other stuff and didn’t get a chance to do a wrap-up, but that’s okay, ...

tags: pharma marketing, social networking, FDA, social media, digital pharma,

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Intouch Solutions' FDA Testimony

posted by:

Wendy W. Blackburn at 12:52 PM

November 10, 2009

I finally got a chance to post my slides for the FDA hearing here. I'm addressing question #2, which asks how pharma can: Fulfill regulatory requirements (e.g., fair balance, disclosure of indication and risk information, postmarketing submission requirements) in their Internet and social media promotion, particularly when using tools ...

tags: epharma, DTC, FDA, digital pharma, digital agency,

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FDA Hearing Speakers & Attendees: Start Your Engines

posted by:

Wendy W. Blackburn at 10:00 AM

October 28, 2009

I've been impressed with FDA communication around the upcoming "Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools" hearing. Heck, as I've stated before, I'm really impressed they're holding the hearing at all. Their communications are transparent and even a little apologetic that things ...

tags: EyeForPharma, epharma, social networking, FDA, social media, digital pharma,

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Google Sidewiki: How Will Pharma Respond?

posted by:

Wendy W. Blackburn at 8:11 AM

September 29, 2009

It's hard to keep track of all of Google's new technology launches. Sometimes I pay attention, sometimes I don't. But the launch of Google's sidewiki this week certainly caused a stir in our pharma marketing agency. Here's why: Google sidewiki is a sort of browser-add on tool that allows ...

tags: Web design, epharma, FDA, Google,

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Time for Me to Eat Crow: FDA is Holding a Hearing on Social Media After All

posted by:

Wendy W. Blackburn at 12:29 PM

September 24, 2009

First, congratulations are in order. No doubt due to the groundswell of calls by the industry for social media directives, if you haven't heard by now, FDA has announced a hearing on the "Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools." See the ...

tags: pharma marketing, epharma, FDA, digital pharma, warning letters,

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