posted by:
Wendy W. Blackburn
at 11:30 AM
July 1, 2011
This week I attended the first-ever Customer Centric Marketing for Pharma conference hosted by EyeForPharma in Philadelphia. Here’s a little background on the conference and why I’m involved, and a recap from my colleague Joey Barnes. This was the inaugural event of a new conference with a unique slant: "How can ...
posted by:
Wendy W. Blackburn
at 10:45 AM
June 16, 2011
Lilly announced a new initiative today for consumers. According to the press release, lillyforbetterhealth.com "Lilly for Better Health™, a program of Lilly USA, LLC, (NYSE: LLY) that helps Americans live healthier, more active lives, launches an enhanced multi-channel platform designed to reach patients where they like to receive health ...
posted by:
Wendy W. Blackburn
at 10:00 AM
October 28, 2009
I've been impressed with FDA communication around the upcoming "Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools" hearing. Heck, as I've stated before, I'm really impressed they're holding the hearing at all. Their communications are transparent and even a little apologetic that things ...