posted by:
Kevin Wohler
at 10:00 AM
May 8, 2012
Writing for pharma is a bit like following a certain yellow brick road. You probably know the story, thanks in part to Judy Garland and some ruby slippers. In The Wizard of Oz, Dorothy gets dropped via a Kansas tornado into the magical Land of Oz. Off to see ...
posted by:
Kevin Wohler
at 9:00 AM
February 28, 2012
For the past several years, I've worked for a digital marketing agency. I'm a firm believer that digital and mobile marketing are the wave of the future. Unfortunately, some traditional agencies still aren't ready to admit it. Years ago I was living in Orlando, trying to find a job that ...
posted by:
Kevin Wohler
at 10:30 AM
August 30, 2011
"We take drugs, seriously."
That was the headline on the winning concept when Intouch Solutions decided to redesign its homepage a few years ago. An animated red pen marked out the comma and corrected the sentence to properly read: "We take drugs seriously."
It was tongue-in-cheek, but the concept ...
posted by:
Kevin Wohler
at 9:00 AM
June 30, 2011
Last year, Intouch Solutions asked its employees to help create the first Intouch Solutions Philanthropy Committee (ISPC). The committee would exist to help guide the company's philanthropic endeavors, and make recommendations about potential charitable opportunities.
Nearly half the agency responded to the call for volunteers. From the scores of applicants, ...
posted by:
Kevin Wohler
at 9:00 AM
February 4, 2011
"Rare but Equal." That's the theme behind Rare Disease Day 2011.
I know what you're probably thinking. You're tired of hearing about disease awareness days/weeks/months. Between the ribbons, the social media campaigns, and the marathon walks for a cure, I'm as tired of it as the next person. After ...