posted by:
Joey Barnes
at 11:30 AM
March 19, 2013
The Launch of Sanofi’s iBGStar® Launching a revolutionary product demands a revolutionary campaign, and that’s exactly what we delivered when Intouch designed, developed, and executed a multi-faceted, award-winning launch campaign for Sanofi’s first-of-its-kind iBGStar® device. A newly published case study features the details, or just click the thumbnail to view ...
posted by:
Joey Barnes
at 10:56 AM
October 4, 2012
Authority- and influence-measuring tools like Klout, mPACT, TunkRank and PeerIndex are all the rage in social media, but they can be controversial. Some marketers feel they are a convenient way to identify influentials with whom to engage. Others feel their proprietary algorithms are useless, reducing something as ...
posted by:
Joey Barnes
at 8:00 AM
November 22, 2011
It’s hard to believe that it has been a year since we first launched TweetPharm, a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. Since last November, response has been positive, and site traffic proves that TweetPharm is a useful resource for many people within the industry. ...
posted by:
Joey Barnes
at 9:30 AM
June 28, 2011
Today I am in the City of Brotherly Love with a few colleagues from Intouch at eyeforpharma’s Customer Centric Marketing for Pharma USA Conference 2011. In their own words, the conference is aimed at “facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity.” Throughout the day we ...
posted by:
Joey Barnes
at 9:30 AM
April 20, 2011
One thing we have always known here at Intouch Solutions is that we work for one of the most entrepreneurial and innovative thinkers. And now it’s been made official! Our very own CEO Faruk Capan has been named a finalist in the 2011 Ernst & Young Entrepreneur of the Year ...