Happy Birthday TweetPharm

posted by:
Joey Barnes at 8:00 AM
November 22, 2011
It’s hard to believe that it has been a year since we first launched TweetPharm, a free interactive infographic that tracks pharmaceutical companies’ use of Twitter. Since last November, response has been positive, and site traffic proves that TweetPharm is a useful resource for many people within the industry. ...

Know Your Audience and Provide Value

posted by:
Joey Barnes at 9:30 AM
June 28, 2011
Today I am in the City of Brotherly Love with a few colleagues from Intouch at eyeforpharma’s Customer Centric Marketing for Pharma USA Conference 2011. In their own words, the conference is aimed at “facilitating the impending transition in pharmaceutical marketing from product-centricity to customer-centricity.” Throughout the day we ...
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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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