posted by:
Jim Dayton
at 4:50 PM
March 22, 2012
For my second year at SXSW, I knew that I would need a much better plan than I had for year one. So almost as soon as the panels were announced, I logged in to my account to pick the topics of interest to me. I chose two for ...
posted by:
Jim Dayton
at 10:00 AM
March 21, 2012
When someone mentions Philadelphia, I immediately think of two things, the Liberty Bell and Rocky Balboa. Of course, I know that the city offers so much more than the two icons that pop into my head. Philadelphia is rich with American history and culture. And in the coming months, it ...
posted by:
Jim Dayton
at 10:00 AM
March 5, 2012
This was my second year attending ePharma Summit. Just like last year, it was a who’s who of pharma marketing including top industry executives, agencies and vendors. Unlike last year, I decided to take a little time after the conference to digest some of the overarching ideas and see exactly ...
posted by:
Jim Dayton
at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
posted by:
Jim Dayton
at 10:00 AM
December 27, 2011
In May of 2011, the majority of mobile phones purchased in the U.S. were smartphones. By September, more smartphones were shipped in Europe than feature phones. It may not happen in 2012, but this trend shows no signs of stopping until the term “feature phone” is extinct. “Smartphones” will simply ...