at 9:00 AM
August 4, 2009
As pharma marketers, social media has added a new layer of complexity to what we do. There are easily twice as many things to consider when we develop a marketing strategy now that our message must be broadcast-worthy, interactive and sharable. As pundits push us to jump into social media ...
at 8:49 AM
May 7, 2009
Like all interactive agencies, it's rare for Intouch to have a planning meeting or client conversation these days that doesn't include mention of social media. Brand managers are trying to get a grasp on this slippery medium, but when you strip away the "cool" factor, what is social media really?