about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
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Social media: Is your content worth sharing?

posted by:
Jim Dayton at 9:00 AM
August 4, 2009
As pharma marketers, social media has added a new layer of complexity to what we do. There are easily twice as many things to consider when we develop a marketing strategy now that our message must be broadcast-worthy, interactive and sharable. As pundits push us to jump into social media ...
tags: epharma,  social networking,  DTC,  health information seekers,  social media, 
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Social Media: It's Your Conversation

posted by:
Jim Dayton at 8:49 AM
May 7, 2009
Like all interactive agencies, it's rare for Intouch to have a planning meeting or client conversation these days that doesn't include mention of social media. Brand managers are trying to get a grasp on this slippery medium, but when you strip away the "cool" factor, what is social media really? ...
tags: social networking,  Facebook,  social media, 
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