at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
at 10:00 AM
December 27, 2011
In May of 2011, the majority of mobile phones purchased in the U.S. were smartphones. By September, more smartphones were shipped in Europe than feature phones. It may not happen in 2012, but this trend shows no signs of stopping until the term “feature phone” is extinct. “Smartphones” will simply ...