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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Looking Forward to 2012: CRM Drops the 'C'

posted by:
Jim Dayton at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
tags: mobile,  pharma marketing,  2012,  mobile marketing,  integration,  CRM,  digital marketing,  DTC,  social media,  multi-channel,  technology,  mobile first,  digital pharma,  marketing strategy,  humanization,  customer-centric, 
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Looking Forward to 2012: Mobile Is Everywhere

posted by:
Jim Dayton at 10:00 AM
December 27, 2011
In May of 2011, the majority of mobile phones purchased in the U.S. were smartphones. By September, more smartphones were shipped in Europe than feature phones. It may not happen in 2012, but this trend shows no signs of stopping until the term “feature phone” is extinct. “Smartphones” will simply ...
tags: pharma marketing,  2012,  tablets,  mobile marketing,  integration,  digital marketing,  multi-channel,  mobile first,  marketing strategy, 
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