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Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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My 2013 Trend Wish List

posted by:
Jim Dayton at 2:30 PM
January 8, 2013
While most marketers have already published their predictions for digital marketing in 2013, I’ve taken some time to look back at what I thought would happen in 2012 and chosen, instead, to publish a trend wish list. I had a lot of hope for 2012. I thought that marketers would ...
tags: mobile,  tablets,  app,  2013,  multi-channel,  technology,  ipad, 
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Looking Forward to 2012: CRM Drops the 'C'

posted by:
Jim Dayton at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
tags: mobile,  pharma marketing,  2012,  mobile marketing,  integration,  CRM,  digital marketing,  DTC,  social media,  multi-channel,  technology,  mobile first,  digital pharma,  marketing strategy,  humanization,  customer-centric, 
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Looking Forward to 2012: Multi-Channel Thinking

posted by:
Jim Dayton at 2:00 PM
November 29, 2011
Working in digital marketing, I’ve always been a bit reluctant to prognosticate about the future. I’ve been especially careful the last few years, as I’ve watched technology turn on a dime. However, 2012 is different. 2011 has seen the mainstream emergence of two platforms that many marketers have been forecasting ...
tags: mobile,  pharma marketing,  social media,  multi-channel,  marketing strategy, 
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