at 2:30 PM
January 8, 2013
While most marketers have already published their predictions for digital marketing in 2013, I’ve taken some time to look back at what I thought would happen in 2012 and chosen, instead, to publish a trend wish list. I had a lot of hope for 2012. I thought that marketers would ...
at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
at 2:00 PM
November 29, 2011
Working in digital marketing, I’ve always been a bit reluctant to prognosticate about the future. I’ve been especially careful the last few years, as I’ve watched technology turn on a dime. However, 2012 is different. 2011 has seen the mainstream emergence of two platforms that many marketers have been forecasting ...