about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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How I Became Part Of The Quantified Self Movement

posted by:
Jim Dayton at 2:00 PM
May 14, 2013
Do pharmaceutical companies need to pay attention to the new Quantified Self movement? Originally published on pharmaphorum.com, Jim Dayton shares his personal views on the increase in keeping track of one’s own health data, known as the Quantified Self movement, by using medical devices and mhealth apps. I am ...
tags: quantified self,  personalization,  Intouch Solutions,  learning,  app,  2013,  mass personalization,  innovation,  digital pharma,  humanization,  iPharma ,  ipad, 
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Looking Outside Pharma’s Walls

posted by:
Jim Dayton at 10:00 AM
March 5, 2012
This was my second year attending ePharma Summit. Just like last year, it was a who’s who of pharma marketing including top industry executives, agencies and vendors. Unlike last year, I decided to take a little time after the conference to digest some of the overarching ideas and see exactly ...
tags: quantified self,  conferences,  ePharma Summit,  digital marketing,  mass personalization,  social media,  multi-channel,  digital pharma,  marketing strategy,  Big Data,  customer-centric, 
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