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Looking Forward to 2012: CRM Drops the 'C'

posted by:
Jim Dayton at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
tags: mobile,  pharma marketing,  2012,  mobile marketing,  integration,  CRM,  digital marketing,  DTC,  social media,  multi-channel,  technology,  mobile first,  digital pharma,  marketing strategy,  humanization,  customer-centric, 
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