about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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What We've Learned from TweetPharm Rank

posted by:
Jim Dayton at 1:30 PM
November 12, 2012
I will be the first to admit that I was nervous when we launched TweetPharm Rank. I'd seen many other companies attempt to rank influence and suffer a bit of backlash from the online community. Of course, TweetPharm Rank is not necessarily ranking the influence of any of the pharma ...
tags: TweetPharm,  pharma marketing,  epharma,  2012,  Intouch Solutions,  digital marketing,  social media,  Social Media in Pharma,  analytics,  Twitter,  digital pharma,  marketing strategy, 
(0) comments

SXSW 2012: Better Tech for a Better World

posted by:
Jim Dayton at 4:50 PM
March 22, 2012
For my second year at SXSW, I knew that I would need a much better plan than I had for year one. So almost as soon as the panels were announced, I logged in to my account to pick the topics of interest to me. I chose two for ...
tags: pharma marketing,  conferences,  2012,  digital marketing,  SXSW,  humanization,  Big Data, 
(2) comments

Intouch in the City of Brotherly Love

posted by:
Jim Dayton at 10:00 AM
March 21, 2012
When someone mentions Philadelphia, I immediately think of two things, the Liberty Bell and Rocky Balboa. Of course, I know that the city offers so much more than the two icons that pop into my head. Philadelphia is rich with American history and culture. And in the coming months, it ...
tags: pharma marketing,  conferences,  2012,  ALI,  social media,  Social Media in Pharma,  CBI,  digital pharma,  iPharma Connect, 
(0) comments

Looking Forward to 2012: CRM Drops the 'C'

posted by:
Jim Dayton at 9:30 AM
January 9, 2012
As I start to see other marketers’ predictions for 2012 that highlight coming trends from the forthcoming Facebook IPO to the continued rise of mobile social media, I think about some of the fundamental marketing principles that I’m hoping will change in the coming year. Like many marketers, I would ...
tags: mobile,  pharma marketing,  2012,  mobile marketing,  integration,  CRM,  digital marketing,  DTC,  social media,  multi-channel,  technology,  mobile first,  digital pharma,  marketing strategy,  humanization,  customer-centric, 
(0) comments

Looking Forward to 2012: Mobile Is Everywhere

posted by:
Jim Dayton at 10:00 AM
December 27, 2011
In May of 2011, the majority of mobile phones purchased in the U.S. were smartphones. By September, more smartphones were shipped in Europe than feature phones. It may not happen in 2012, but this trend shows no signs of stopping until the term “feature phone” is extinct. “Smartphones” will simply ...
tags: pharma marketing,  2012,  tablets,  mobile marketing,  integration,  digital marketing,  multi-channel,  mobile first,  marketing strategy, 
(0) comments