posted by:
Jim Dayton and Chris Hennkens
at 11:30 AM
May 24, 2013
Pharma is not the only industry that’s nervous about social media. When it comes to security and control, two things that all high profile and highly regulated industries need, social media has not been a beacon of assurance. Please don’t misunderstand. We’re not insinuating that the social media platforms are ...
posted by:
Jim Dayton
at 2:00 PM
May 14, 2013
Do pharmaceutical companies need to pay attention to the new Quantified Self movement? Originally published on pharmaphorum.com, Jim Dayton shares his personal views on the increase in keeping track of one’s own health data, known as the Quantified Self movement, by using medical devices and mhealth apps. I am ...
posted by:
Jim Dayton
at 2:30 PM
January 8, 2013
While most marketers have already published their predictions for digital marketing in 2013, I’ve taken some time to look back at what I thought would happen in 2012 and chosen, instead, to publish a trend wish list. I had a lot of hope for 2012. I thought that marketers would ...
posted by:
Jim Dayton
at 1:30 PM
November 12, 2012
I will be the first to admit that I was nervous when we launched TweetPharm Rank. I'd seen many other companies attempt to rank influence and suffer a bit of backlash from the online community. Of course, TweetPharm Rank is not necessarily ranking the influence of any of the pharma ...
posted by:
Jim Dayton
at 4:50 PM
March 22, 2012
For my second year at SXSW, I knew that I would need a much better plan than I had for year one. So almost as soon as the panels were announced, I logged in to my account to pick the topics of interest to me. I chose two for ...