about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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How I Became Part Of The Quantified Self Movement

posted by:
Jim Dayton at 2:00 PM
May 14, 2013
Do pharmaceutical companies need to pay attention to the new Quantified Self movement? Originally published on pharmaphorum.com, Jim Dayton shares his personal views on the increase in keeping track of one’s own health data, known as the Quantified Self movement, by using medical devices and mhealth apps. I am ...
tags: quantified self,  personalization,  Intouch Solutions,  learning,  app,  2013,  mass personalization,  innovation,  digital pharma,  humanization,  iPharma ,  ipad, 
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My 2013 Trend Wish List

posted by:
Jim Dayton at 2:30 PM
January 8, 2013
While most marketers have already published their predictions for digital marketing in 2013, I’ve taken some time to look back at what I thought would happen in 2012 and chosen, instead, to publish a trend wish list. I had a lot of hope for 2012. I thought that marketers would ...
tags: mobile,  tablets,  app,  2013,  multi-channel,  technology,  ipad, 
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What We've Learned from TweetPharm Rank

posted by:
Jim Dayton at 1:30 PM
November 12, 2012
I will be the first to admit that I was nervous when we launched TweetPharm Rank. I'd seen many other companies attempt to rank influence and suffer a bit of backlash from the online community. Of course, TweetPharm Rank is not necessarily ranking the influence of any of the pharma ...
tags: TweetPharm,  pharma marketing,  epharma,  2012,  Intouch Solutions,  digital marketing,  social media,  Social Media in Pharma,  analytics,  Twitter,  digital pharma,  marketing strategy, 
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SXSW 2012: Better Tech for a Better World

posted by:
Jim Dayton at 4:50 PM
March 22, 2012
For my second year at SXSW, I knew that I would need a much better plan than I had for year one. So almost as soon as the panels were announced, I logged in to my account to pick the topics of interest to me. I chose two for ...
tags: pharma marketing,  conferences,  2012,  digital marketing,  SXSW,  humanization,  Big Data, 
(2) comments

Intouch in the City of Brotherly Love

posted by:
Jim Dayton at 10:00 AM
March 21, 2012
When someone mentions Philadelphia, I immediately think of two things, the Liberty Bell and Rocky Balboa. Of course, I know that the city offers so much more than the two icons that pop into my head. Philadelphia is rich with American history and culture. And in the coming months, it ...
tags: pharma marketing,  conferences,  2012,  ALI,  social media,  Social Media in Pharma,  CBI,  digital pharma,  iPharma Connect, 
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