about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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How Shocking! Reducing Audience Stress Leads To More Effective Communications

posted by:
Greg Kirsch at 2:50 PM
December 11, 2012
“Any idiot can face a crisis — it's day-to-day living that wears you out.” Anton Chekhov Money worries. Family responsibilities. Holiday season mayhem. Health concerns. Stress affects us all — now more than ever. Forty-four percent of Americans report more stress than five years ago, and all this stress reduces ...
tags: mobile,  pharma marketing,  Intouch Solutions,  mobile marketing,  digital marketing,  health information seekers,  digital pharma,  marketing strategy,  ipad, 
(4) comments

Increased Mobile Consumption Demands Simplicity

posted by:
Greg Kirsch at 9:40 AM
December 4, 2012
“Keep it simple, stupid”— a hackneyed phrase to be sure, but critical when it comes to mobile content. At Intouch, we spend a lot of time and effort trying to keep pharma content simple. Legal and regulatory requirements can convolute it. Unfortunately, after incorporating all the suggestions and revisions, ...
tags: pharma marketing,  Intouch Solutions,  mobile marketing,  health information seekers,  technology, 
(2) comments

What Can Pharma Learn From Political Advertising?

posted by:
Greg Kirsch at 3:27 PM
November 14, 2012
Whether or not you are pleased with the recent election results, we can all rejoice at one thing: the end of negative political advertising. After exposure to a steady barrage of negative ads for the past year, many can relate to the toddler in this viral video. The Wesleyan Media Project tracks political ...
tags: pharma marketing,  Intouch Solutions,  marketing strategy, 
(1) comments