about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
http://www.intouchsol.com/Libraries/Profile_Images/leaderFarukSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderBunnySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderGregSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderWendySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJackLiptonSmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJimSmall.sflb.ashx http://www.intouchsol.com/Libraries/Pod_Images/kevin_1.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/leaderJoeySmall.sflb.ashx http://www.intouchsol.com/Libraries/Profile_Images/intouchguestblogger.sflb.ashx

Speak To The Head And The Heart In Pharma Marketing

posted by:
Greg Kirsch at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
tags: user experience design,  pharma marketing,  Intouch Solutions,  learning,  digital marketing,  health information seekers,  2013,  public relations,  technology,  relationship marketing,  digital pharma,  marketing strategy,  customer-centric,  creative, 
(0) comments

Increased Mobile Consumption Demands Simplicity

posted by:
Greg Kirsch at 9:40 AM
December 4, 2012
“Keep it simple, stupid”— a hackneyed phrase to be sure, but critical when it comes to mobile content. At Intouch, we spend a lot of time and effort trying to keep pharma content simple. Legal and regulatory requirements can convolute it. Unfortunately, after incorporating all the suggestions and revisions, ...
tags: pharma marketing,  Intouch Solutions,  mobile marketing,  health information seekers,  technology, 
(2) comments