at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
at 9:40 AM
December 4, 2012
“Keep it simple, stupid”— a hackneyed phrase to be sure, but critical when it comes to mobile content. At Intouch, we spend a lot of time and effort trying to keep pharma content simple. Legal and regulatory requirements can convolute it. Unfortunately, after incorporating all the suggestions and revisions, ...