posted by:
Greg Kirsch
at 8:30 AM
June 13, 2013
Being a communicator, I’m constantly looking for the perfect way to say exactly what I mean. That’s why I was amused when a colleague pointed me to article featured on coolinfographics.com (thanks, Davin). Titled “8 New Punctuation Marks We Need,” the somewhat tongue-in-cheek article suggests a flattened “U” shape to ...
posted by:
Greg Kirsch
at 2:07 PM
February 26, 2013
In a previous post, I commented on the frequent number of medical marketing communications from companies that only talk about themselves, as opposed to their audience. The other day, while perusing pharma sites, I came across this website — aimed at healthcare professionals — that does the complete opposite....
posted by:
Greg Kirsch
at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
posted by:
Greg Kirsch
at 11:10 AM
January 24, 2013
Remember the Kristin Wiig character “Penelope” on Saturday Night Live who always tried to top the other character? No matter what claim or recognition the other character achieved, Penelope would claim something grander … to the point of ridiculousness. She claimed she “invented air” in one episode. What makes the ...
posted by:
Greg Kirsch
at 2:50 PM
December 11, 2012
“Any idiot can face a crisis — it's day-to-day living that wears you out.” Anton Chekhov Money worries. Family responsibilities. Holiday season mayhem. Health concerns. Stress affects us all — now more than ever. Forty-four percent of Americans report more stress than five years ago, and all this stress reduces ...