posted by:
Greg Kirsch
at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...
posted by:
Greg Kirsch
at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
posted by:
Greg Kirsch
at 11:10 AM
January 24, 2013
Remember the Kristin Wiig character “Penelope” on Saturday Night Live who always tried to top the other character? No matter what claim or recognition the other character achieved, Penelope would claim something grander … to the point of ridiculousness. She claimed she “invented air” in one episode. What makes the ...
posted by:
Greg Kirsch
at 8:45 AM
January 22, 2013
In the 1984 film, Moscow on the Hudson, Robin Williams plays a defector from Communist Russia. In one memorable scene, he ventures into a grocery store soon after defecting. Accustomed to very few choices in his native land, he suffers a panic attack coping with the seemingly endless choice ...
posted by:
Greg Kirsch
at 9:05 AM
January 15, 2013
Walking through the home show last spring, I noticed a gathering around one booth. Curious, I approached to see what attracted the crowd and saw a salesman rolling a lint brush over a cloth covered with lint. I inched closer. Then it happened. His eyes locked on my sweater. Looking ...