posted by:
Greg Kirsch
at 5:05 PM
March 28, 2013
Late Sunday night, reviewing emails, I opened a direct Twitter message from a colleague of mine. Here it is: I impulsively clicked on the link, curious as to what embarrassing picture of me had gone viral. Luckily, alarm bells went off when the destination page was “broken” and tried to ...
posted by:
Greg Kirsch
at 2:07 PM
February 26, 2013
In a previous post, I commented on the frequent number of medical marketing communications from companies that only talk about themselves, as opposed to their audience. The other day, while perusing pharma sites, I came across this website — aimed at healthcare professionals — that does the complete opposite....
posted by:
Greg Kirsch
at 12:41 PM
February 14, 2013
“Michigan Supreme Court Campaign Credits Facebook Ads With Margin of Victory” screamed the headline on a recent Adage.com article.
Turns out a Michigan candidate spent half of her budget on Facebook ads in the five days before the 2012 election. The campaign notes that, while other efforts helped, Facebook ultimately ...
posted by:
Greg Kirsch
at 10:06 AM
February 6, 2013
According to a recent article in Medical Marketing and Media, a Harris Interactive study reports “emotional connections and functional attributes” drive physician trust in pharma brands. My first reaction was, “Well … duh.” But on further reflection, I should be pleased that the study affirmed what we’ve been telling ...
posted by:
Greg Kirsch
at 11:10 AM
January 24, 2013
Remember the Kristin Wiig character “Penelope” on Saturday Night Live who always tried to top the other character? No matter what claim or recognition the other character achieved, Penelope would claim something grander … to the point of ridiculousness. She claimed she “invented air” in one episode. What makes the ...