about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
Contributors
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Pharma: The Bright, Shiny, Digital Future

posted by:
Faruk Capan at 11:35 AM
May 2, 2013
As a boy, the vision of the future was what I saw in sci-fi movies, everything was chrome-plated and digital. It was a bright and shiny vision. And although I don’t see shiny metallic surfaces everywhere, I do see how our world has embraced digital. Yes, today’s world is definitely ...

Collaborating for a Better Rep/iPad/HCP Experience

posted by:
Faruk Capan at 11:00 AM
September 6, 2012
Last week we announced an agreement with MD Mindset to join forces to provide cohesive iPad services to pharmaceutical companies. I would not want to be cliché and say it was a “marriage made in heaven.” But it was definitely one of those things that just made a tremendous amount ...

Takeaways from the Bio/Pharma Forum on Specialty Sales Models

posted by:
Faruk Capan at 4:57 PM
April 14, 2011
This week I am in sunny San Diego, California attending CBI’s Bio/Pharmaceutical Forum on Specialty Sales Models chaired by David LeCause, Vice President, U.S. Eye Care Sales at Allergan, Inc.  As promised by the conference brochure and agenda, the discussion has been built on “Strengthening Sales Reach through Increased ...

Intouch Partners with Veeva Systems

posted by:
Faruk Capan at 8:30 AM
January 11, 2011
You may know that Intouch Solutions has been providing iPad®, iPhone®, and other mobile marketing apps and services for our pharma clients for several years now. Today, we're excited to officially announce that Intouch Solutions is partnering with Veeva Systems, a leader in cloud-based solutions for the life sciences ...

Pharma: It's Not About You

posted by:
Faruk Capan at 9:59 AM
April 27, 2010
I was delighted to co-author the below article on the patient-centric approach for Med Ad News' DotPharma eNewsletter a few weeks ago. I thought readers here might enjoy it as well: - - - - - - - - - - - - - - - - - - - ...