about intouch soul blog
Intouch Soul is our destination for discussions on everything from marketing to major issues that impact the industry, all from our expert point of view. Why "Intouch Soul?" It's a play on the URL for our website, "IntouchSol." It's also a place where ideas and opinions come together from many Intouch associates, all who represent the soul of our agency. Finally, as our official blog, Intouch Soul gives us a place to reflect on matters closest to us — those at the heart and soul of our agency.
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Customer Centricity in the Agency Setting: 10 Steps to Putting Clients First

posted by:
by Jack Lipton at 9:15 AM
July 31, 2012
Editor's note:  Jack Lipton, senior vice president of client services in our New York office, has been an account professional working on pharmaceutical products for nearly 16 years, and prior to that, worked in general advertising for more than a decade.  Based on his experience, the editors of Intouchsol.com asked ...
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The Best of 2012... So Far

posted by:
Wendy W. Blackburn at 11:00 AM
July 26, 2012
Here are our top stories for 2012 to date, chosen by your peers. Which ones did you miss? 1. How Facebook’s New Comment Policy Impacts Your Pharma Facebook Page Facebook caused a stir in the pharma marketing community last year when it announced changes to its commenting policy. Read this summary ...
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Let's Worry Less About the Channel, More About the Customer

posted by:
Wendy Blackburn at 3:00 PM
July 17, 2012
Communication has gone digital. Digital has gone social. Social is mobile. Mobile is everything. When considering the changing landscape of media delivery channels -- and the integration and convergence of these channels – one must wonder: • Will the term “digital marketing” eventually go away? • Will the idea of “social” fade ...
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Leveraging Patient-Level Data to Determine Elusive Pharma ROI

posted by:
Jack Lipton at 9:00 AM
July 10, 2012
With the official turn of the calendar to the third quarter (!), it's that time of year when pharma companies are planning for next year.  But a look forward often requires a look backward:  One key step in planning for next year is to assess how well your programs and ...
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Dancing with Penguins and Pandas: Keeping Step with Google

posted by:
Guest Blogger at 11:00 AM
July 3, 2012
You may have heard mumbling and chatter about Google’s latest update – labeled “Penguin.” It was an algorithmic update to their ranking system largely designed to combat “webspam” – content which has been deliberately generated to manipulate search engine results. The Penguin update – which rolled out April ...
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